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Brand Toolkit for Retirement Plan Advisors

Many advisors like you have asked how to implement our best practices in branding into their own brands to help achieve their practice’s growth goals in 2025. Below you’ll find essential guides on establishing your personal brand, resources on best practices for differentiation in client service, and tips to drive business growth through LinkedIn.

 

 

Podcast: from Gray to Great

Hosted by Dan dal Degan, former sales leader at Salesforce and Oracle, and member of the board of Great Gray Trust’s holding company.

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Our new podcast pulls back the curtain on what it takes to thrive as a corporate retirement plan advisor in an increasingly tech-centric business world. Each episode of ‘Gray to Great’ focuses on the crucial parts of the business that often get overlooked: prospecting, referral business, challenger selling, client service, tech adoption, and cutting-edge marketing tactics. You’ll learn the strategies that separate the leaders from the pack—because in sales, there are no gray areas.

LinkedIn Guide

Maximize Your Brand Presence on LinkedIn

Your guide to growing your retirement plan advisor business, without the cold calls.

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Guide: Branding Essentials for Advisors

Learn how to craft your unique identity to attract more of your ideal clients.

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Webinar: Strategies for Brand Evolution

Join Great Gray and Mechanica as we delve into crucial aspects of brand management and evolution that every professional in the retirement industry should consider.

WATCH THE WEBINAR

Primer: Redefining Client Service

Discover the actions you can take to shape a superior customer experience and shift your relationships from transactional to transformational.

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Additional Resources for Advisors:

Blog: The Face of Your Brand Isn’t a Business Card

Digital platforms like LinkedIn have become the new business card, serving as the first impression for many of your prospective plan sponsor clients.

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Quiz: Discover Your LinkedIn Retirement Plan Advisor Brand Type

Find out what type of retirement plan advisor brand aligns with your personality, and receive tailored tips to elevate your presence on LinkedIn.

Take the Quiz

Tips: Leveraging LinkedIn InMail for Lead Generation

LinkedIn InMail has a significantly higher open rate than traditional email. Find out how to use it to connect 1:1 with your prospects.

Learn More